5 Reasons to Focus on Walking Campaigns
Walking offers distinct advantages
for those who do it and the organizations that promote it — walking:
- Has a clear, positive impact
on health
Physicians often prescribe walking as an effective, doable way to
help prevent or delay the progression of several chronic diseases including
high blood pressure, heart disease, osteoporosis, diabetes, and arthritis.
- Is an inexpensive program to
implement
No dedicated facilities are needed, and the cost is next to nothing
to post walking trail maps around or through a facility or neighborhood
or highlight neighborhood routes on websites like MapWalk™ (www.MapWalk.com). A walking competition between groups nearly
promotes itself.
- Encourages high participation
among all groups
- Walking is the
only exercise where participation rates don’t decrease as individuals
reach middle age and older. One national survey found that compared
with any other group, men 65 and older had the highest percent of regular
walkers — 39.4%.
- It’s the most popular
physical activity in America. More than 56 million people walk for
fitness at least 100 days a year.
- Walking is inexpensive
and easy. All a person needs is a pair of comfortable, supportive
shoes.
- It comes naturally
and can be done in connection with other daily activities — for example:
walking to work, circling the mall or grocery aisles, walking the dog,
or pacing while on the phone.
- Walking is a low impact,
safe form of exercise —
even for those who are obese or have arthritis.
4. Becomes a stepping-stone to
other forms of exercise
It carries particular appeal for people who are new to or
self-conscious about exercise. Walking can also differ in intensity
by varying workouts with stairs, hills, or Nordic walking.
- Burns about the same number
of calories/mile as running
Walking 1mile briskly in 12 minutes burns about as many
calories as jogging the same distance in 8.5 minutes.
Want an almost no-cost way to get
your population walking? Invite your participants to join Walktober
for as little as $4 at www.Walktober.com.
For a free copy of Walking: The
Health and Economic Impact, go to www.hesonline.com/wwp.