10 Ways to Promote Fall Walking
Autumn
is an ideal time to implement a walking campaign. Temperatures are
invigorating and the colors are spectacular. Vacations are over and the
holidays haven’t quite arrived, making it the perfect time to get
people into a regular walking routine that will carry them right
through winter. Here are a few fun promotion ideas from Health
Enhancement Systems Wallktober™ campaign to get everyone walking this fall. Some creative ideas:
- Pumpkin
Pageant — Hold a pumpkin carving or painting contest, with program
registration at the contest site. The individual or team with the best
design wins fun fall prizes like a t-shirt or sweatshirt.
- Rake ’Em In — Have staff members wear autumn colors and pins that say "Ask me how to register for Walktober!"
- Walktoberfeast — Sponsor a lunch with healthy foods and mugs of hot apple cider. Make registration forms available.
- Passive
Promotions — Place activity signs throughout your site. For example,
next to the elevator, post "Did you know taking the stairs could help
you win a Walktober t-shirt?"
- Color Tour — Arrange to a walk at a local park or nature reserve when leaves are in peak season. Offer participants Walktober incentives like blinking safety strobes.
- Don’t
Fall Short!— Post notices around the building with ideas for getting
more steps. Examples: "Park in Lot B and log 100 more steps" or "Use
the stairs and add 45 more steps to your day."
- Recipe Round-Up—Ask Walktober
participants to turn in their favorite hearty fall recipes, then email
to participants. Offer a cookbook prize for the most original, tasty,
or healthy recipe.
- An
Apple a Day— Recognize participants who are keeping up with their
goals. Place a fresh apple on their desk or work area with a note of
encouragement.
- Walktober
Relay — Foster support by sponsoring a relay where participants from
different areas of your organization create a 4-person team and walk at
a nearby park or track. Award prizes for the fastest team finish or the
most combined steps.
- Full Moon (Almost) Walk — Host an after work walk on October 5 (the full moon is Sunday, October 4) to kick off the campaign.
For more information on Walktober, go to www.walktober.com or call 800.326.2317.